「茶ノ湯」は日本が生み出した唯一無二の総合芸術にして、大切なゲストへの最高のおもてなし。
400年の歴史の最先端に現代のセンスと美学を取り入れ、新たな「茶ノ湯」の楽しさを世界中へお届けします。
白白庵が提唱する「JAPANESE HYBRID ART」を、いつでも・どこでも・誰とでもシェアしてください。

COOL is LIFE.
COOL is ART.

and then

COOL is TEA.

"Chanoyu" (TEA Ceremony) is the one and only comprehensive art form created in Japan, and is the best hospitality for important guests.
By incorporating the cutting edge of 400 years of history with a modern sense of style and aesthetics, we bring the joy of the new "Chanoyu"(TEA Ceremony) to the world.
Please share "JAPANESE HYBRID ART" advocated by PAKUPAKUAN anytime, anywhere, with anyone.

COOL is LIFE.
COOL is ART.

and then

COOL is TEA.